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El Ministerio de Educación requería de algo más que solo una campaña masiva, buscaba una acción digital para fomentar la lectura de niños y niñas de primero básico en vacaciones. Y así fue como implementamos una campaña 360° donde el sitio web fue la pieza troncal de comunicación, alcanzando 3.457.633 usuarios de todo Chile, solo en el primer mes. Una web donde grandes y chicos podían elegir uno de los 20 cuentos disponibles para luego tomarse una fotografía con el personaje protagonista de cada cuento y compartirla en su redes sociales.